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uBid Switches Gears, Takes to Traditional Media
Reversing the advertising trend somewhat, Chicago-based online firm uBid will begin using TV and radio advertising in order to convey its message in an effort to avoid the high prices of Internet...
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Initial Reports From the Binghoo SEM Front
ADOTAS – Though the official handover of Yahoo searches to Microsoft’s Bing happened recently, it’s not for another two weeks that all paid search ads appearing on Yahoo will be powered by Bing through...
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Quick Hits: Smartphones Overtake Feature Phones in Sales
ADOTAS - Nielsen reports that 55%of U.S. consumers that bought a phone in the last three months bought a smartphone, meaning that the souped-up mobile devices are being purchased more than their...
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Quick Hits: Auditude Finds Mid-Roll Still Has Best Video Completion Rate
ADOTAS – Studying 11 billion impressions across 300 publishers, video ad server Auditude found that mid-roll video units still have the highest completion rate at 75%. In addition, ad completion rates...
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Industry Leaders Offer Predictions for 2013 (Part 4)
1 2 3 4 5 6 7 8 9 10 Lou Mastria, Executive Director, DAA “2012 was the year that the DAA Industry Self-Regulatory Program became the standard for responsible data use for intelligent online...
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Mobile, Media & Mixers: AdTech SF 2013 Sneak Peek
ADOTAS – As the advertising elite makes plans to head to San Francisco this week for ad:tech San Francisco, preparations have already been in the works over the last six months to ensure the event will...
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Report: More than Half of Digital Marketers Use Google PLAs to Target Mobile...
SAN FRANCISCO, April 9, 2014 (ADOTAS) – Kenshoo, the global leader in predictive media optimization technology, today released a new report titled “An Inside Look at Google Shopping Campaigns,” which...
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